Santa Claus: the World’s Number One Toy Expert

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How does Santa know how to match the exact right toy with the exact right kid every December?

He knows because he's the world's number-one kid and toy and gift expert, and he works long, long hours the whole year through, taking notes, compiling his research, thinking and testing, and changing his mind. Then, at last, he gets it all figured out, and on Christmas morning, he makes magic happen.